December 24, 2023
Generally speaking, the Knowledge Graph is a positive thing for both users and SEOs. Users get more relevant search results, and SEOs get more traffic to deserving content.
But it’s not all roses and unicorns. There are some downsides.
Here are four ways the Knowledge Graph influences search, for better and worse:
Links are great for gauging the quality of a page, but not its relevance to the search query.
That’s fine as long as search queries resemble the language of the content. Google can use quality signals such as links to return the best content from its index.
But people don’t always search that way. They describe things in different ways.
That’s where the Knowledge Graph comes in, as it allows Google to go beyond keyword matching and return more relevant results.
For example, take the query “small green guy with a lightsabe
